Karen Schoneman is a Managing Director of Health Communication at HRiA. Ms. Schoneman works with clients to develop and implement communication and marketing strategies to improve the health of a variety of populations. She has over 15 years of experience in strategic communication planning, qualitative research, creative direction, media planning, digital strategies, and content development. Ms. Schoneman’s work has addressed substance abuse, teen sexual health, obesity and healthy eating/active living, and other public health challenges, targeting consumers, professionals, and policymakers. She has consulted for state and local public health departments, federal agencies, hospitals, and community-based coalitions. She is passionate about gaining audience insight to develop innovative public health solutions.