Mark Friedberg, MD, MPP is senior vice president of performance measurement and improvement at Blue Cross Blue Shield of Massachusetts and a member of HRiA’s Board of Directors. Mark is responsible for activities related to measuring and improving the quality and equity performance of BCBSMA’s provider network, including metrics used in value-based contracts such as our Alternative Quality Contract. Before joining BCBSMA in 2019, Dr. Friedberg was a health services researcher at RAND, where he led multiple projects to measure, evaluate, and improve health system performance. He is a general internist who provides primary care at Brigham and Women’s Hospital, where he completed his residency and fellowship. Mark has an M.D. from Harvard Medical School, M.P.P. from the Harvard Kennedy School of Government, and B.A. from Swarthmore College.