At Health Resources in Action, we are not traditional consultants. We are committed to delivering creative and practical solutions that produce lasting change. Our clients are big and small, public and private, urban and rural, and within and beyond the health sector. Our customized strategies have real impact because they are rooted in rigorous processes, draw from national best practices, and reflect on-the-ground experience. Most importantly, we are committed to building the capacity, skills, and knowledge of our clients and communities so that their ongoing efforts are successful and sustainable.
There is a greater need than ever to ensure that scarce resources are used effectively. Today's standard for action includes evidence-based strategies and measurable outcomes that demonstrate impact. When clients need valid, reliable data to guide planning, decision making and change, they turn to our research and evaluation experts who are experienced in a broad range of social science research methods. Whether there's a need for quantitative data to set programmatic benchmarks and monitor progress or qualitative data to provide social context and the community voice, HRiA's capabilities provide a compelling mix of research techniques that inform the program development, implementation, and evaluation process.
Improving health status requires a coordinated approach that takes thoughtful planning and investment in long-term success. HRiA guides health care institutions, community coalitions, government agencies, philanthropic organizations, and nonprofits through customized planning processes. Our approach emphasizes clear direction, realistic goals, achievable objectives, and measurable results. HRiA works with organizations to tailor an effective strategic planning process, lending our facilitation skills, or providing targeted expertise in critical areas. We are skilled at guiding discussions with multiple stakeholders, identifying organization and community strengths, articulating areas of need, and building consensus and excitement around common goals and objectives.
Effective health communication requires strategic positioning and branding, rooted in behavior change theory and the principles of social marketing. HRiA provides targeted and framed health communication and social marketing services for clients seeking creative and effective solutions. We are adept at crafting messages and campaigns based upon extensive audience research on issues like tobacco cessation, physical activity and nutrition, substance abuse prevention, and sexually transmitted disease awareness and testing. We have a long track record of developing culturally-appropriate campaigns that are responsive to the varying literacy levels, linguistic differences, and norms and values of the target audiences.
Our expertise extends beyond developing campaigns and materials. We also operate one of the nation's largest public health materials marketing and distribution networks, offering unlimited options for reaching wide-ranging audiences.